It’s not a native option within the device’s software, but an app called Button Mapper (Android only) lets you remap the button.
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However, someone did figure out a way to remap the Netflix button on the NVIDIA Shield TV and the Shield TV Pro remote in late 2019.
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Unless the manufacturer decides to release an update that allows users to control what the button does, there won’t be a way around it. They were specifically designed by TV manufacturers and have hard-encoded IR or RF codes built into the remote’s firmware. While it’s a highly sought-after option, you can’t reprogram the Netflix button (or others) in most cases. Can You Reprogram the Buttons? r.classen/ The button is a subtle reminder to those who don’t have one of these services that they should probably sign up for them, and those who already do should log in and use them. With the trade-off of convenience for long-term brand visibility, this marketing scheme is brilliant. At $1 per customer for each button, the cost can quickly add up to millions of dollars in monthly fees.” It’s that Netflix and these other streaming services found a way to advertise their brand inside the homes of consumers every day without lifting a finger.Īn article from Bloomberg Businessweek stated that “Hulu, Netflix, Showtime, and YouTube have paid Roku to build brand-specific buttons on its remote controls these lead users straight to those services. It doesn’t matter much whether consumers use the button. The companies who make TVs and other electronics can charge these services a small fortune in order for their names to be featured on these remote controls. That’s exactly why the Netflix button made a splash when it first appeared in 2011, and one of many reasons why the streaming video service is a well-embedded household name today.Īll of this simply boils down to brand visibility and money.
Tons of other companies have also vied for the coveted product placement over the years-like Hulu, YouTube, Crackle, Sling TV, and others). That’s not to call out Netflix specifically, though. No one ever asks to see the remote control that accompanies a TV at the store rather, it’s something that just comes with it that you’re probably going to use for five years or even a decade. So, the announcement wasn’t just one of a simple button-it was the announcement of a sweeping partnership of the biggest electronics companies to put a couple of brand names into the homes of consumers before they ever knew it. Remote controls for the Boxee, Iomega and Roku set-top boxes will also feature the Netflix one-click remote.” Sharp, Sony, and Toshiba will also place the Netflix one-click button on remote controls for new Internet-connected TVs. The release also stated that the Netflix button would be “situated prominently on remote controls that operate certain new Blu-ray disc players from a variety of companies including Best Buy’s in-house Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba. No longer was there a need to go through a dozen steps to get the service up and running-simply press the button to launch the Netflix app. In the press release, Netflix stated that “streaming from Netflix on TVs will soon be as easy as one click of a remote control,” promising convenience to the streaming service’s customers.
In 2011, Netflix announced its forthcoming appearance on remote controls for TVs and set-top boxes from several major electronics companies. And that’s precisely why the dedicated Netflix button that’s on seemingly every remote control is so fascinating. From two-day delivery from Amazon to nearly instant food delivery from businesses like Grubhub, anything that saves us time or money or effort is worth the cost.